A wet & wonderful Guerrilla Truck Show
We had a great, albeit wet, time at last Tuesday’s 10th annual Guerrilla Truck Show hosted by Morlen Sinoway Atelier in Chicago’s Fulton Market. We were excited to share a space with Joe Wislar of Futility Studios highlighting Alex’s furniture and Joe’s lighting.
We were in the Guerrilla Truck show in 2012, and if you’re not familiar with it, the concept is 60 small moving trucks turn into pop-up spaces/showrooms for artists, designers and furniture makers for one night in June during Neo-Con. For the 10th annual show this year, there were over 200 applicants, and we were excited to be one of the sixty trucks selected to participate in the show.
While the concept seems pretty easy, there’s a lot of prep work done. You start with a blank canvas, er, empty truck, and the goal is to make it inviting for people to come in and view your work.
Since our truck rental was only for 24 hours, both Alex and Joe planned the layout as they loaded the truck with their pieces. The wonderful part of Brokenpress partnering with Futility is how the rich colors of Alex’s furniture mix well with the sleek chrome/metal of Joe’s lighting designs. Alex’s pieces have very modern lines from wood grain and steel and aluminum bases while Joe’s pieces uses tactile vintage car parts with bulbs that are best described as ornamental. There’s a definite vintage, mid-century to both their styles that compliment each other perfectly.
The rain was intermittent throughout the afternoon, but we were ready at 3:30 to roll into our space.
We had a great spot right on Fulton, in the middle of 23 other trucks. It was exciting to see the mix of art, furniture and design objects next to one another.
We worked hard on making the space not look like the inside of a truck. We wanted to create an actual space to experience our work. We wanted to mimic a living room, including carpet tiles, a chair and vintage vinyl records spinning on our turntable, hearing them through Brokenpress’ rift-sawn white oak speakers with vintage grill cloth. What were we listening to? You just needed to check out what record was up on our record rail to get your answer.
Even with all the people coming in and out of the truck all night, we never had a skip on the record! Our signature audio credenza featured a record stop, which made it easy to search for our next record to spin without having it shift to the back of the credenza.
Despite the torrential downpour, we met a lot of great people enjoyed our pieces, the music and our space. The only complaint from our guests was there wasn’t any alcohol in our bar cart! We had a great time, hope we made some new fans of Brokenpress’ mid century modernized furniture. Thanks to all for supporting our mid-century modernized furniture that’s handmade in Chicago. If you want to see some of our items before next year’s show, contact us and to schedule a time to meet us.